About Carroll Cadillac

Our family has been in the retail automotive business serving customers in Central Florida since 1948. Our founder and my grandfather, Carroll Starling along with his wife Grace opened the first Carroll new car dealership in 1957 in Kissimmee, Florida. Upon Carroll's passing, my father Alan Starling became the leader of the company and grew the business alongside the rapid growth in Central Florida. Alan brought his own three sons into the business in 2005.

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